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James Horton
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#	Item
91	The Control Conundrum James L. Horton A PR practitioner suggested a story idea to a CEO. His idea was to get a columnist in a major newspaper to feature the CEO, the CEO’s leadership and the CEO’s progress in turning Add to Reading List Source URL: www.online-pr.com Language: English - Date: 2004-03-26 04:44:52 Cision Vaporware
92	Paralysis: When Issues Fester, How Does One Get Started? James L. Horton Who will fix social security, the third-rail of American politics? Millions of Baby Boomers are entering retirement and the social safety net is to Add to Reading List Source URL: www.online-pr.com Language: English - Date: 2004-10-14 04:56:26 Neurology Sleep paralysis Analysis paralysis Communication Paralysis Behavior
93	Media Relations: The Basics James L. Horton Any PR practitioner who has worked with reporters knows how difficult it is reach them. Some reporters never come to a phone or answer e-mail. So, why contact reporters at all? Add to Reading List Source URL: www.online-pr.com Language: English - Date: 2004-09-16 21:24:05 Communication Press release Marketing Observation Public relations Journalism sourcing Business
94	The Web and the Corporation: A Survey James L. Horton A statistical survey1 of 99 S&P 500 web sites reveals that few corporations are using the latest media or technologies or taking opportunities to inform users in dept Add to Reading List Source URL: www.online-pr.com Language: English - Date: 2008-01-19 09:08:39 Social information processing Corporate crime Corporate communication Yahoo! Web 2.0 Google Webcast Investor relations FirstEnergy Computing World Wide Web Internet
95	A Note: Zero-cost PR James L. Horton About 20 years ago, I co-authored an article that concluded office space in PR was no longer a fixed expense. The PR industry had long assumed that to perform PR tasks one needed an o Add to Reading List Source URL: www.online-pr.com Language: English - Date: 2009-12-06 09:24:01 New media Broadband Office equipment Videotelephony Telephony Internet Voice over IP Printer Multifunction printer Technology Electronics Electronic engineering
96	Reputation Systems and the Internet James L. Horton On the internet, how do I know you are you and not someone posing as you? How do I know criticism of a company is from a customer and not an activist? How do I know if Add to Reading List Source URL: www.online-pr.com Language: English - Date: 2004-11-01 21:19:15 Reputation system Social information processing EBay Reputation Information society Reputation management Criticism of eBay Virtual communities Collaboration Electronic commerce
97	Engagement James L. Horton Heard about the blogger who became angry with a company and attacked it in his blog? It’s a common occurrence. Did you hear as well about the satisfied customer who crowed in a blog about ser Add to Reading List Source URL: www.online-pr.com Language: English - Date: 2007-05-08 04:49:58 Design Marketing Blog Internet culture Social information processing Engagement marketing Brand Advertising Communication design Graphic design Technology
98	Internet Mobs James L. Horton . Hardly a week goes by without a story about a company or personality who has tried to remove damaging information from the web. They find to their Add to Reading List Source URL: www.online-pr.com Language: English - Date: 2007-07-05 05:20:28 Collective intelligence Collaboration Smart mob Social information processing Superorganisms Ochlocracy Herd behavior Mob Flash mob Crowd psychology Social psychology Community organizing
99	CEO Visibility in a Post-Bubble World James L. Horton Are CEOs now just hired hands reporting to boards of directors? No, but the image of the CEO has declined since the collapse of the internet bubble, the impact of hig Add to Reading List Source URL: www.online-pr.com Language: English - Date: 2005-03-24 21:41:16 Jack Welch Corporate governance Management Chief executive officer
100	What is PR today? James L. Horton Official Statement on Public Relations (Formally adopted by Public Relations Society of America Assembly, Nov. 6, 1982 and still posted on the www.prsa.org web site.) Add to Reading List Source URL: www.online-pr.com Language: English - Date: 2007-10-13 10:58:00 Marketing .pr New media Cision Public opinion Contingency theory of accommodation Litigation public relations Communication Public relations Business

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